Food For Thought!
All rights reserved. Edward J. insley
Dear Fellow Entrepreneur:
Thank you for taking the time to visit our website. Whatever your reason for doing
so, I hope it will provide a few insights into how to improve the bottom line and
make owning your business a more rewarding experience.
Launching and sustaining your business is both a courageous act and a commit-
ment to maintaining profitability. Has your business become a larger than life
Running a business can be very stressful. It effects all aspects of your life.
You can't compartmentalize your business and professional life. Your life is your
Business pressures affect you as parent, spouse, child, and as a member of your
community. It also affects your performance level at work.
If you are stymied and would like to transform your business, I can give you the
tools to cut through the stress. You can lead a balanced and fulfilling existence.
Why is running a business so stressful? There are many reasons.
First and foremost is the assumption that knowing how to be a plumber or how to
practice law is the same thing as providing plumbing or legal services.
You may be a licensed plumber but you are in the business of providing plumbing
services. You are a skilled litigator or corporate attorney. Yet, you are in the business of
providing legal services. Embracing this distinction is critical to taking your business from
where it is to where you want it to be.
What does it cost the business in time and money to acquire a customer or client?
You probably haven’t given this much thought. If your retention rate is low, a portion of
this year's marketing costs are used to replace lost customers rather than attract new
When someone returns to your office, store or website for a second purchase, your
marketing costs are nil. The higher your customer retention rate, the greater percentage
of this years’ marketing costs are used to attract new business, rather than replacing the
customers you've lost. Satisfied customers are an unpaid marketing department which
bring in referrals at no cost to you.
What can we do to recapture your passion for your business and make it more profitable?
We will evaluate your business and find out what makes it tick. Together, we will confirm
what is working well and what needs to change.
Your best thinking has gotten you this far. We may recommend new systems or improve
existing ones that will improve your bottom line.
Let us talk to your employees. You will be surprised at their feedback. You can and will
retain good people. Chaos in an office will more likely to cause an employee leave than an
offer of a higher salary.
Don’t procrastinate. Contact us now. You owe it to yourself, family and friends. If there a
greater gift you can give to yourself than peace of mind?
Contact us. Don't let this become a "coulda, shoulda, woulda." You have nothing to loose.
The consultation is free. It's a win-win. If what we have to offer is a good fit, you can
work with us. If it is not a good fit, you can have the peace of mind as you explore other
Let's restore your initial passion which led you to go into your business.
All the best in your future endeavors.
Very truly yours,
Edward J. Insley, BA, JD
CEO, Business Gravity